Featured Resources
If knowledge is power, you’re about to become an advertising superhero. Start with these timely featured resources.
New Business Activity Tracker
R3 New Business League Global and US – Apr 2025
Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an…
The State of Generative AI Inside US Marketing Agencies, 2025
Access the latest GenAI industry data in this new joint report from 4As and Forrester.
Unlocking Neurodiversity: A creative advantage
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Research
From archived publications to the most recent industry insights, our research library will help you drive smarter campaigns, stay on top of trends, and run a better agency.
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From Turmoil to Triumph in the Trump Era
Bruno Gralpois of Agency Mania Solutions explores how brand advertisers can weather the storm and win by leveraging agency partners for growth in unpredictable markets.
2025 Cruise Industry Outlook
Cruise Lines International Association’s (CLIA) annual report provides a snapshot of the cruise industry.
Everyday Sustainability
Mintel highlights consumer behaviors and attitudes surrounding sustainability.
Resource Library
Explore the deep, searchable 4As library of articles, archival media, suggested reading, industry textbooks and more.
New Business Activity Tracker
R3 New Business League Global and US – Apr 2025
Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an…
The State of Generative AI Inside US Marketing Agencies, 2025
Access the latest GenAI industry data in this new joint report from 4As and Forrester.
Unlocking Neurodiversity: A creative advantage
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
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SmartBrief Newsletter
Keep up on the latest happenings with minimal effort or hassle thanks to handpicked articles from hundreds of publications. Each newsletter includes industry news as well as a brief summary and links to the original source.
The 4As strives to support your business and operational requirements, and to identify opportunities to reinforce the dynamics of a strong agency/marketer relationship. One way we deliver this is through the creation, design, and development of benchmarking studies to provide invaluable insight and data.
